hello INSECTIVORE, this is just a temporary promotion on the occasion of the Data Privacy Day which is taking place every January 28 (so today)!

You oughta fix that CapsLock key.

As philipp mentioned already, that campaign will probably end in a day or two, but Mozilla will use that area again for something else.

Many of us have disabled the changes to the top part [brandLogo portion] of the Firefox Start Page and turned off the advertising "snippets" [below the Search container] that Mozilla is using all the time now, so that we don't see that "stuff".

If you feel venturesome, here's how to "fix it". Type about:config in the Location Bar and hit Enter. Accept the "dragons" message to see the advanced prefs screen. Use the Search field at the top to enter the pref mentioned below.

You can set the browser.aboutHomeSnippets.updateUrl pref to an empty string to stop your Firefox from retrieving "snippets" and brandLogo changes. Right-click that pref and select Modify then clear the Value for that pref in the box that appears, then click OK. That will also disable the "snippets" that appear below the Search container on the default homepage.

Then you need to open your Profile folder, via Help > Troubeshooting Information > Profile folder >> Show Folder button. Then close Firefox. With your Profile folder open and Firefox closed ("3-bar" Firefox menu button > Exit/Quit), wait minute or so, then delete the storage\moz-safe-about+home folder in the Firefox profile folder to remove the brandLogo and snippets stored in IndexedDB to make Firefox use the default brandLogo and a default snippet set.

Then restart Firefox for those changes to take effect.

If you should later change your mind about those modifications, you can reset the browser.aboutHomeSnippets.updateUrl pref via the right-click context menu and use Reset to get the default value back to start using the storage\moz-safe-about+home folder again.

INSECTIVORE said

I do not like the big red shield with the mask advertising private browsing please remove it and put the nice fox in world back. I really dislike seeing it there and if I want private browsing I know where to find it

Thank you ,this was quite enlightening and I am considering removing all unnecessary items in my profile . Can you tell me what all can be removed w/out effecting my Firefox that pertains to my profiling,tracking etc. There are things like favorites that I would like to keep but those are things I have knowledge of and have added myself. Thanks again