There are some sites and maybe also some add-ons that can generate false update message with the intention of getting you to install some unofficial software.

If you are getting advertising tabs, there's a good chance you have a bad extension. Try this:

Disable ALL nonessential or unrecognized extensions on the Add-ons page. Either:

• Ctrl+Shift+a
• orange Firefox button (or Tools menu) > Add-ons

In the left column, click Extensions. Then, if in doubt, disable.

Usually a link will appear above at least one disabled extension to restart Firefox. You can complete your work on the tab and click one of the links as the last step.

Does that reduce the number of pop-ups or unwanted tabs?

This is some standard guidance that addresses the most common issues with the Flash Player plugin. I'm sure you've seen some of it before, but just in case:

(1) If you have any recorders/downloaders that interact with Flash media make sure they are as up-to-date as possible, or disable them temporarily.

(2) Disable hardware graphics acceleration in Firefox and in Flash

(A) In Firefox, un-check the box here and restart:

orange Firefox button (or Tools menu) > Options > Advanced > General > "Use hardware acceleration when available"

(B) In Flash, see this support article from Adobe: http://helpx.adobe.com/flash-player/kb/video-playback-issues.html#main_Solve_video_playback_issues

(3) Disable protected mode (Windows Vista and higher)

See this support article from Adobe under the heading "Last Resort": Adobe Forums: How do I troubleshoot Flash Player's protected mode for Firefox?

If the crashes continue, you could link us to the reports. When Firefox crashes, it usually records information about what was happening at that moment. You can submit that data to Mozilla and share it with forum volunteers to see whether it points to the solution. Please check the support article "Firefox Crashes" (especially the last section) for steps to get those crash IDs, and then post some of the recent ones here.