Could be about Enhanced Tracking Protection. If you use extensions ("3-bar" menu button or Tools -> Add-ons -> Extensions) that can block content (Adblock Plus, NoScript, DuckDuckGo PE, Disconnect, Ghostery, Privacy Badger, uBlock Origin) always make sure such extensions do not block content. *make sure your extensions and filters are updated to the latest version *https://support.mozilla.org/en-US/kb/troubleshoot-extensions-themes-to-fix-problems Firefox shows a purple shield instead of a gray shield at the left end of the location/address bar in case Enhanced Tracking Protection is blocking content. You can click the shield icon for more detail and possibly disable the protection. You can check the Web Console for relevant-looking messages about blocked content. *https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop *https://support.mozilla.org/en-US/kb/smartblock-enhanced-tracking-protection *https://support.mozilla.org/en-US/kb/trackers-and-scripts-firefox-blocks-enhanced-track Also make sure you do not block cookies for this website. *https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer